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California attorney referral services

Are there any solos who have had luck with these? My unde trickydick05/04/17
I think there are better ways to market yourself. If you get mrtor05/05/17
I understand using online advertising, but this stuff about trickydick05/05/17
Trickydick, if you know anything about Prop. 65 law, I may b wtretire05/08/17
trickydick (May 4, 2017 - 11:31 pm)

Are there any solos who have had luck with these?

My understanding is that you pay a monthly or annual fee to have your name put on a list. Potential clients call the service, the service gives them your number. Alternatively, the service posts your information on their website for a fee.

It's basically a passive form of advertising as far as I can understand it. You pay to get on the list and hope the phone starts ringing.

Worth it?

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mrtor (May 5, 2017 - 10:53 am)

I think there are better ways to market yourself. If you get any business from it, it will likely be meager and not amount to more than a couple of small cases per year. I would be surprised if you even got your subscription fee back. These services are not a gold mine for attorneys, otherwise many more would be milking them.

Invest your money in SEO so you appear near the top of the search results. Enlarge your presence on social media. Improve your website and contactability. Work on establishing relationships with attorneys who are engaged in different practices and can refer you cases they do not handle. Join a church or other civic organizations to expand your network. Sponsor local events to increase your name recognition. These avenues of advertising are all going to be far more fruitful than some 1980s-esque paid referral subscription service.

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trickydick (May 5, 2017 - 9:47 pm)

I understand using online advertising, but this stuff about shaking a lot of hands sounds less profitable. My field is torts and it never hurts to know a guy who knows a guy, but what I'm talking about is getting leads, even if bad ones that need to be sifted through.

I'm not going to be asking for retainers to handle personal injury and workers' comp cases. I just need potential clients to call. Once I have an actionable case I can tell the potential client I won't charge a fee out of pocket and invest the time to explain how these cases work. Then they sign on the line that is dotted and everything else is about showing them the sort of attention they'll never get at a mill with thousands upon thousands of cases.

I just need to get my name out there. I gather that getting clients to sign is easier when they don't have to reach into their wallets before signing up.

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wtretire (May 8, 2017 - 5:49 pm)

Trickydick, if you know anything about Prop. 65 law, I may be able to throw you a bone.....

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